The selection of plants and the development and production of primula seeds all take place under direct management at our location in Bruchem, Holland.

We strive to respond quickly to new demands on the primula market concerning trendy colours, the so-called ‘niche market’. Because we maintain a great number of colours we are able to react swiftly to new trends.

Our entire seed production takes place in the Netherlands. This increases the reliability of the species and the smooth handling of orders. The circumstances under which the seeds are produced are optimalised in order to guarantee a good germination.

In consultation with the clients the seeds can be delivered with a special treatment (priming) for germination and to increase the number of usable plants.